From professional skincare to consumer goods market

After powering over 400 million pro facials, Synoia saw a major opportunity: bring their trusted tech to everyday consumers. They partnered with Wisdom to transform their identity and fuel a bold move into the at-home skincare space.

Great product, no brand story

Synoia has a unique product in the market that combines a micro-current technology device with a variety of heads (lotion capsules) giving a professional and personalized facial treatment in the comfort of your home.

Despite industry credibility and breakthrough technology, Synoia lacked a clear narrative and consumer-facing identity. They needed a message and visual system that could stand out, simplify the complex, and spark trust in a saturated skincare market.

One brand. One product. Infinite skin journeys.

Through our brand workshop, we crafted Synoia’s positioning around Adaptive Skincare™—a future-ready system built to evolve with your skin. From the tagline Skincare that grows with you™ to a visually intelligent identity inspired by tech, science, and nature, every element was designed to communicate trust, precision, and purpose.

Their target consumers drawers are full with skincare products that have let them down. The brands purpose is to guide you back to what you really need—with one product. The majority of skincare brands are anti-aging or youth chasing creating an unrealistic standard. We wanted to be the brand that made people feel confident in their own skin no matter how old they are or what treatment they needed.

A new standard in skincare.

With a cohesive brand system in hand, Synoia launched into the consumer market with clarity and confidence. Their new identity connects with a skeptical audience through truth, science, and simplicity—ready to redefine what skincare looks like at home.