Raising the spirit
Town Spirits is a South Shore, MA-based beverage company that bottles, labels, and distributes a variety of alcohol brands across the U.S.—including their own creations like Octane and Mojo Shot. With a growing product line and national expansion, they needed branding that packed the same punch as what was inside the bottle.
Tommy Wisdom (Full Project)
With three new drinks launching in one year, Town Spirits came to Wisdom with only product names and ingredients. The challenge? Create an unforgettable brand and label system that could capture the high-octane energy of a spiked energy drink—and grab attention in an oversaturated beverage market.
Using bold geometric shapes, high-contrast colors, and custom wordmarks, Wisdom crafted explosive packaging that feels as electric as the drinks themselves. From Octane’s dynamic type to the vibrant shelf presence, every detail was designed to amplify recognition and drive purchase.
Town Spirits successfully launched multiple new SKUs with branding and packaging that stands out in stores and resonates with their core audience. With elevated creative and clear visual differentiation, they’re building stronger brand equity and expanding faster than ever.
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